For me the biggest win with direct in-house options is cutting out the middleman drama—no weird holdbacks or sudden payout drops because some network decided to tweak rules. Scaling feels smoother once you're in because you get better data feedback and sometimes custom bumps on payouts when you prove consistent volume. I remember switching a chunk of my nutra traffic over and seeing approvals jump noticeably higher without all the network cuts eating into margins. At least I Heard a lot of positive feedback about Everad.
https://everad.com/ make it pretty straightforward since they're running everything themselves, so you just focus on driving leads and they handle the messy backend stuff like call centers. Still, it takes longer to build momentum compared to blasting through a traditional network with endless offers ready to go. Depends on your setup though—if you're already comfy with specific GEOs and verticals, the direct route starts paying off quicker in my experience.
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